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Your average Xbox 360 owner buys 4.7 games a year… PlayStation 3 owners buy 4.6.
Trailing significantly are Wii owners, who buy 3.6 games a year. What’s going on?
Wii people just aren’t as hardcore. Nintendo’s strategy is increasingly one of mass appeal.
Wii machines are now in 20 million homes.
As Wedbush Morgan analyst Michael Pachter explains, “It reflects the broadening of the demographic. Nintendo’s market doesn’t feel the same sense of urgency to buy every game that’s coming out.”
The big Nintendo Wii games right now are Super Smash Brothers Brawl, Super Mario Galaxy, and Wii Play.
For every Guitar Hero rocking on Wii, there are two being played on PlayStation 3.
Coming out next week: Mario Kart Wii.